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The goal is to place the filter correctly, keep airflow smooth, and replace or clean it at the right time

The proportion of smokers who use menthols rose from 31% in 2004 to 33.7% in 2010, according to a 2010 study by the Substance Abuse and Mental Health Services Administration

Some people say flavor is muted, while others say it feels cleaner

The format names matter more than the marketing: slims (about 7 mm circumference) sit between standard king size and super slim, super slims (about 5 to 6 mm) are the thinnest mass-market format, 100s are a longer 100 mm length common in slim ranges, and capsule packs carry a flavour-bead filter (Canadian flavour rules are narrower than abroad)